You know that feeling when someone tells you about a place, and your first thought is, "Why didn't I know about this sooner?" That is exactly what happened to me when I started exploring the Route d'Amizmiz in Marrakech for family life. If you have been thinking about settling down in the Red City with your kids, let me walk you through why this area deserves your full attention.
Marrakech has always been a magnet for travelers, dreamers, and people looking for a fresh start. But finding the right neighbourhood—especially when you have little ones—can feel overwhelming. The medina is magical but chaotic. Gueliz is modern but expensive. And then there is the Route d'Amizmiz, quietly becoming the place where families are putting down roots.
What Makes the Route d'Amizmiz So Special for Families?
Everything You Need in One Place
The beauty of the Route d'Amizmiz is that it brings together all the essentials a family could ask for. This is not some far-flung suburb where you need to drive an hour for basic things. On the contrary, this route has been growing fast, and it shows.
You will find kids' activity centres popping up along the road, from play areas to full entertainment complexes. If your children love water, there is Wasiria, a water park that keeps them busy for hours. There is also Gravity Parc for the more adventurous ones who want to climb, jump, and burn off that endless energy.
And when the weekend comes around, you do not have to go far for a nice family outing. The route is lined with lovely hotels that offer brunches—the kind where you can relax with a coffee while the kids play nearby. That, to me, is the definition of a good Saturday morning.
Schools Within Easy Reach
If you are a parent, this is probably the first thing on your mind. Good news—the Route d'Amizmiz in Marrakech is well positioned for families who care about education. There are several schools along the route itself, so the morning school run does not have to be a stressful affair.
But here is what makes it even better. The route gives you direct access to Avenue Targa, one of the most well-known areas in Marrakech for quality schools. Whether you are looking for French-curriculum, international, or bilingual programmes for your children, this connection to Avenue Targa opens up some of the best educational options in the city.
No long commutes. No traffic headaches. Just a smooth ride to school and back.
A Route That Is Growing Fast
The Future Auchomol Supermarket
One sign that an area is about to take off? Big brands start moving in. The Route d'Amizmiz already has a future Auchomol supermarket planned, and that is a game-changer. Having a major supermarket nearby means your weekly grocery run becomes effortless. No more driving across town for household essentials.
For families, this kind of convenience is gold. It means more time spent together and less time stuck in traffic running errands.
Kids' Complexes and Activity Centres
Marrakech is not always the easiest city to keep children entertained—especially during the hot summer months. But the Route d'Amizmiz is changing that. More and more complexes designed specifically for kids are opening along this corridor.
We are talking swimming pools, adventure parks, and play zones that give families real options for weekend fun without leaving the neighbourhood. Wasiria water park alone is worth the trip, but when you add Gravity Parc and the growing number of children's entertainment spots, you start to see why families are choosing this area.
Why Now Is the Best Time to Invest on the Route d'Amizmiz
Opportunities That Will Not Last Forever
Here is something worth paying attention to. Right now, the Route d'Amizmiz in Marrakech offers some of the best investment opportunities for families. Property prices along this route are still accessible compared to more established areas like Gueliz or the Palmeraie.
But with the pace of development—new schools, entertainment centres, the upcoming supermarket—these prices are not going to stay where they are. If you are thinking about buying a villa, an apartment, or even land for a future family home, this is the window to act.
The families who move here now are the ones who will benefit most as the area continues to grow and improve.
A Family-Friendly Lifestyle
Beyond the practical advantages, there is something about the Route d'Amizmiz that just feels right for family life. It is not as hectic as central Marrakech. The air feels a bit cleaner, the spaces a bit wider. You get that sense of community that is harder to find in the busier parts of the city.
Your kids can grow up with access to nature, good schools, and plenty of places to play. And you, as a parent, get the peace of mind that comes with knowing everything you need is right there.
Practical Tips for Families Considering the Route d'Amizmiz
Getting there: The Route d'Amizmiz starts on the southern side of Marrakech and heads toward the Atlas Mountains. From the city centre, it is an easy drive. Shared taxis and local transport can also get you there.
Best time to visit: If you want to scout the area before committing, come during spring (March–May) or autumn (September–November). The weather is perfect, and you can visit schools while they are in session.
What to look for: Drive the full length of the route. Stop at the hotels for brunch, check out the kids' parks, and visit the schools. Talk to families who already live there—Moroccans are incredibly welcoming, and a simple conversation can tell you more than any real estate listing.
A quick tip: Bring the kids along when you visit. Watch how they react to the parks, the pools, the open spaces. Their excitement will tell you everything you need to know.
Ready to Make Marrakech Home?
The Route d'Amizmiz is not just a road—it is a lifestyle choice for families who want the best of Marrakech without the chaos. Schools, parks, water parks, hotels, a future supermarket, and real community spirit. It has it all.
If you are seriously thinking about moving to Marrakech with your family, I would love to hear from you. Have you visited the Route d'Amizmiz? Are you already living there? Drop a comment below and share your experience! Your story might just help another family make the leap.
And if you are still in the dreaming phase—that is perfectly fine too. Marrakech has a way of pulling you in when the time is right.