I remember my first visit to the International Agricultural Show in Morocco years ago - the colors, sounds, and energy were almost overwhelming. This year's 17th edition in Meknes was no different, bringing together farmers, businesses, and agricultural enthusiasts from around the world under the hot Moroccan sun.
The exhibition grounds were absolutely packed with visitors when I arrived. The crowds were so dense that at times it was challenging to move through the various sections! But that's part of what makes this event special - it shows just how important agriculture is to Moroccans and how this annual exhibition has become a beloved tradition.
As I entered through the main gate of the International Agricultural Show, I could already feel the buzz of excitement. The event is held under the patronage of King Mohammed VI and showcases the best of Moroccan agriculture alongside international innovations. This year, France was the guest of honor, highlighting the strong French-Moroccan cooperation in the agricultural sector.
The Historical Significance of Meknes as Host City
Before diving into the exhibition itself, let me share why Meknes is the perfect host for the International Agricultural Show in Morocco. During my tour, a local guide proudly explained the city's importance:
"Meknes was the capital of the Alaouite Dynasty in the 16th century during the reign of Moulay Ismail. It's considered one of Morocco's most historic cities, as it was home to the great grandfather of King Mohammed VI."
The guide further explained that Meknes was chosen for this international exhibition because of its strategic geographical location. Situated between the Atlas Mountains, the city benefits from excellent weather conditions for agriculture and a rich water table that flows from the mountains. Even in times of drought elsewhere, this region maintains its water supply.
Meknes is also known for its agricultural heritage, skilled workforce, and infrastructure that supports farming activities. As my guide eloquently put it: "The strength of the Kingdom of Morocco isn't in oil or gas, but in its non-material capital - its human resources."
Inside the Exhibition: A World of Agricultural Wonders
Livestock Section: Prize Bulls and Beautiful Breeds
My journey through the exhibition began at the livestock section. This was one of the most popular areas, with crowds gathering to admire the impressive animals on display.
The highlight was undoubtedly the massive prize bull that drew gasps from everyone who saw it. "It weighs about 1.2 tons," explained one of the handlers. The animal was truly magnificent - a testament to Morocco's livestock breeding expertise.
What struck me was the attention to animal welfare throughout this section. Signs reminded visitors: "Respect for animals begins by not touching them" and "Observe animals without touching them for their comfort." There was a genuine care and respect for these creatures that went beyond their value as livestock.
Beyond the famous bull, there were sections dedicated to sheep, goats, and other domestic animals. Each animal was carefully presented, with information about its breed and origin. It was fascinating to see the diversity of livestock raised across Morocco.
Agricultural Machinery: Innovation on Display
Moving on from the livestock area, I entered a vast section dedicated to agricultural machinery. Here, modern tractors, harvesters, and specialized equipment stretched as far as the eye could see.
The machinery ranged from small tools for family farms to enormous industrial equipment. Of particular interest was a demonstration of drone technology used for spraying crops with pesticides - a perfect example of how Moroccan agriculture is embracing modern innovations.
These weren't just display pieces - representatives were available to explain the functionality and benefits of each machine. For farmers attending the show, this was an opportunity to learn about new technologies that could improve their productivity.
International Pavilions: A Global Agricultural Community
One of the most interesting aspects of the International Agricultural Show in Morocco was the international section. Countries from around the world had set up pavilions to showcase their agricultural products and technologies.
France, as the guest of honor, had a particularly impressive presence. But I was equally fascinated by the diverse range of other countries represented:
- Russia
- Spain
- European Union
- China
- Turkey
- Sudan
- Palestine
- United Kingdom
- Tunisia
- Pakistan
- Senegal
- Mali
- Italy
- Ivory Coast
- Kuwait
Each country's pavilion offered a glimpse into their agricultural specialties and innovations. The Sudanese pavilion, for example, showcased their famous Arabic gum (known as "Samagh Arabi"), which according to their representative accounts for 80% of world production.
What touched me most was seeing pavilions from countries currently facing difficulties, like Sudan and Palestine. Despite ongoing challenges in their homelands, representatives from these nations proudly showcased their agricultural heritage. The Palestinian stand featured special dates from Jericho, with representatives explaining that these can only grow in specific low-altitude areas with high temperatures.
Special Highlights: Moments That Captured My Heart
The Sudanese Connection
My conversation with representatives at the Sudanese pavilion was particularly enlightening. They explained that Sudan has 80,000 hectares of arable land suitable for agriculture, vast pastures with about 100 million livestock, and is blessed with the longest river in the world - the Nile.
"Sudan has enough agricultural potential to feed the entire Arab and Islamic world," one representative told me. "We have renewable water resources of over 800 million cubic meters annually, plus about 800 billion cubic meters of annual rainfall. Yet only about 20% of our agricultural land and less than 10% of our water resources are currently being utilized."
Despite the ongoing challenges in Sudan, they've participated in the Moroccan agricultural show for many years. "We're very optimistic that the current crisis will end soon," the representative shared with hope in his voice.
Palestinian Persistence
The Palestinian pavilion was another touching highlight. A representative explained that this was the first year they had a proper pavilion with companies and products. In previous years, they had only been able to display the Palestinian flag and share information.
"We hope to have a bigger pavilion with more sectors represented in the coming years," he told me while offering visitors dates from Jericho - a gesture of Palestinian hospitality despite all odds.
The Atmosphere: A Festival of Agricultural Pride
What struck me most about the International Agricultural Show in Morocco wasn't just the exhibits themselves, but the festive atmosphere that pervaded the entire venue. Moroccan visitors showed tremendous enthusiasm for the event, with families, farmers, and students all mixing together.
As one local attendee told me: "Moroccans are very interactive with all kinds of events - whether they're religious, agricultural, or sporting. We always attend in large numbers!"
The exhibition was more than a trade show - it was a celebration of Morocco's agricultural identity. People weren't just looking at displays; they were engaging with exhibitors, asking questions, and sharing their own experiences. Children were learning about where their food comes from, and farmers were networking and discovering new techniques.
The pride Moroccans take in their agricultural heritage was evident everywhere I looked. For a country where agriculture employs a significant portion of the population, this show represents not just an industry exhibition but a cultural festival.
Practical Information for Visitors
If you're planning to visit the International Agricultural Show in Morocco next year, here are some helpful tips based on my experience:
When to Go
The exhibition typically takes place in April or May each year in Meknes. The exact dates change annually, so check the official website closer to the time.
Getting There
The exhibition grounds are located outside central Meknes. You can take a shared taxi from the city center, which is both economical and a good way to meet locals. Just remember that shared taxis only depart when they're full!
What to Expect
- Crowds: Be prepared for very large crowds, especially on weekends and in the middle of the day
- Weather: Meknes can be very hot during this season - bring water, wear a hat, and apply sunscreen
- Time needed: Allocate a full day if you want to see everything - the exhibition is vast
- Language: While Arabic and French are most common, many international pavilions have English-speaking staff
Food and Refreshments
There are plenty of food vendors and cafes throughout the exhibition grounds. Take time to rest and refresh, especially during the hottest part of the day.
Beyond the Agricultural Show: Exploring Meknes
While you're in Meknes for the agricultural show, I highly recommend extending your stay to explore this historic imperial city. As a former capital during the reign of Moulay Ismail, Meknes offers numerous attractions:
Must-See Sites
- Heri es-Souani: The enormous granaries and stables built by Moulay Ismail
- Bab Mansour: One of the most magnificent gates in Morocco
- The Mausoleum of Moulay Ismail: A beautiful example of Moroccan architecture
- The Medina: Explore the old city with its traditional markets and craftsmen
Day Trips
Consider visiting the nearby ancient Roman ruins of Volubilis or the holy town of Moulay Idriss Zerhoun, both just a short drive from Meknes.
Final Thoughts: Why the Agricultural Show Matters
The International Agricultural Show in Morocco isn't just a display of farming techniques and products - it's a window into Morocco's heart and soul. Agriculture remains fundamental to the country's economy, culture, and identity.
As Morocco continues to balance traditional farming methods with modern innovations, this exhibition represents a bridge between past and future. It celebrates the country's agricultural heritage while embracing new technologies that will help meet the challenges of climate change and food security.
For visitors like me, it offers a unique opportunity to understand Morocco beyond the typical tourist experiences. Here, you see the real Morocco - hardworking, proud, and deeply connected to its land.
Have you ever visited an agricultural exhibition in Morocco or elsewhere? I'd love to hear about your experiences in the comments below!