The first time I arrived in Essaouira, the wind hit my face before I even left the bus station. People warned me about this—Essaouira is famous for its strong winds that blow in from the Atlantic Ocean. But what they didn't tell me was how this wind gives the city its special character. It keeps the air fresh, powers the windsurfers dancing across the waves, and carries the smell of grilled sardines from the port.
So, is Essaouira worth visiting? After spending time in this coastal city, I can tell you—yes, absolutely. But not for the reasons you might expect from typical Moroccan destinations.
What Makes Essaouira Different
Essaouira isn't Marrakech. It isn't trying to be. This Atlantic coast city moves at its own pace, slower and more relaxed. The medina here feels different too—wider streets, cleaner air, and those distinctive blue-and-white buildings that look like they borrowed colors from the sea and sky.
The old medina is surrounded by historic walls that have stood for centuries. These aren't just walls—they're part of the city's identity. Walking along the ramparts, you can look out over the Atlantic Ocean on one side and the bustling medina on the other. The fortifications tell stories of Portuguese traders and Moroccan sultans who understood the strategic importance of this port.
The Beach and Ocean Life
One of my favorite things about Essaouira is watching the horses gallop along the beach. Local guides offer beach rides, and there's something beautiful about seeing these animals run freely near the ocean waves. The beach stretches for kilometers, giving you plenty of space even during busy seasons.
The maritime activities here are serious business. Fishermen bring in fresh catches daily, and the port area buzzes with activity from sunrise. If you walk through the fish market near the port, you'll see everything from sardines to sea bass, all caught that morning. Several small restaurants around the port will grill your fish right there—you pick it, they cook it, you eat it with Moroccan bread and salad. Simple and delicious.
The strong winds that define Essaouira have turned this city into Morocco's water sports capital. You'll see windsurfers and kitesurfers throughout the year, their colorful sails dotting the blue water. Even if you don't surf, watching them is entertainment enough.
The Souks: Colors Everywhere
The souks in Essaouira surprised me. Unlike the maze-like markets in Fez or Marrakech, these are more organized and less overwhelming. The colors—that's what you notice first. Bright blues, whites, yellows, and traditional Moroccan patterns everywhere you look.
The woodwork here is exceptional. Essaouira is known for thuya wood crafts, a local specialty. Artisans carve intricate designs into this fragrant wood, making everything from small boxes to furniture. You can watch them work in their shops, and the smell of fresh wood fills certain alleys.
The shops sell everything: spices, leather goods, traditional clothing, jewelry, argan oil products, and artwork. Yes, shopkeepers will try to sell to you—that's their job—but the pressure feels less intense here than in bigger cities. A polite "no thank you" usually works fine.
Sunsets That Look Like Paintings
Sunset in Essaouira
The document I read about Essaouira described the sunset as "like an artistic painting," and this isn't exaggeration. When the sun drops toward the Atlantic horizon, the whole sky changes color. Orange, pink, purple—colors you can't quite name blend together. Seagulls fly across this canvas, their white wings catching the last light.
The best spot for sunset? Many locals go to the ramparts near the port. You can sit on the old stone walls, watch the fishermen finish their day, and see the sun sink into the ocean. Bring a light jacket though—remember those winds I mentioned? They get stronger in the evening.
Why Essaouira Worth Visiting for Different Travelers
For Relaxation Seekers: The pace here helps you breathe. You can spend mornings wandering the medina, afternoons on the beach, and evenings enjoying seafood. No rush, no pressure.
For Culture Lovers: The mix of Moroccan and Portuguese influences creates unique architecture. The medina is a UNESCO World Heritage site for good reason. Art galleries showcase local and international artists who've been drawn to this city's light and atmosphere.
For Food Enthusiasts: Fresh seafood is the star, but you'll also find excellent tagines, couscous, and that famous Moroccan mint tea in every café.
For Adventure Types: The wind and waves offer perfect conditions for kitesurfing and windsurfing. Several schools offer lessons for beginners.
For Budget Travelers: Essaouira offers better value than Marrakech or Casablanca. Accommodation, food, and activities cost less here.
Practical Information You Need
Getting There: Most visitors come from Marrakech, about three hours away by bus. The CTM bus company runs regular services, and they're comfortable and reliable. Private taxis are available but cost more. If you're traveling with friends, sharing a taxi can make sense.
When to Visit: Essaouira enjoys mild weather year-round, but summers (June-August) get busy with tourists. Spring (March-May) and fall (September-November) offer perfect weather with fewer crowds. Winter is quiet and can be windy, but still pleasant compared to European winters.
Where to Stay: The medina has many riads (traditional Moroccan houses converted to guesthouses) at different price points. Staying inside the medina puts you close to everything. Budget travelers can find hostels, while those wanting more comfort have plenty of mid-range and upscale options.
What to Bring: Layers! The wind means you'll want a jacket even in summer. Comfortable walking shoes are essential—the medina streets are cobblestone and uneven. Sunscreen is important; that ocean reflection increases sun exposure.
Language: Many people in the tourist areas speak French and basic English. Learning a few Arabic phrases helps though. "Salam" (hello), "shukran" (thank you), and "b'slama" (goodbye) open doors and create smiles.
What Essaouira Isn't
Let me be honest about what not to expect. Essaouira isn't a party city—nightlife is quiet compared to Marrakech. It isn't a shopping destination for high-end goods. The medina is beautiful but small; you can walk through it in a couple of hours if you're quick (though why rush?).
The wind is constant. Some people love it; others find it annoying. If you're someone who needs completely calm beach days, this might not be your spot. The water is also cooler than Mediterranean beaches—refreshing for some, too cold for others.
How Long Should You Stay?
Two to three days lets you experience Essaouira properly without feeling rushed. One day feels too short—you miss the slower rhythm that makes this city special. A week? Perfect if you want to relax, take surfing lessons, or use Essaouira as a base for exploring nearby areas.
Is Essaouira Worth Visiting? My Final Thoughts
Every Moroccan city has its own personality. Marrakech is energetic and overwhelming. Fez is historical and complex. Chefchaouen is peaceful and photogenic. Essaouira? It's authentic and grounded.
This city hasn't lost itself to tourism, even though visitors come year-round. Fishermen still fish, artisans still craft, and locals still gather in cafés for tea and conversation. The Atlantic wind keeps everything fresh—literally and figuratively.
If you want to experience coastal Morocco, see beautiful sunsets, eat fresh seafood, explore a historic medina, and feel the wind in your hair, then yes—Essaouira is definitely worth visiting.
Your Turn
Have you been to Essaouira? What did you think of this Atlantic coast gem? Or are you planning a trip and have questions? Write your thoughts in the comments below—I'd love to hear from you!
If you're researching other Moroccan destinations, check out my guides on [traveling through the Atlas Mountains] and [exploring the Sahara Desert]. Both make excellent additions to a Morocco itinerary.
And if you know someone planning a Morocco trip, send them this article. Essaouira deserves more love!